Notpla is reimagining packaging through seaweed-based materials that naturally disappear, replacing single-use plastics with products designed to work with nature rather than against it. During my time there, I worked as Product Designer across two very different but complementary areas of the business: Ooho, Notpla's edible packaging solution for liquids and gels, and the Innovation Lab, an internal platform exploring new plastic-free packaging concepts for commercial partners.
Working in a highly interdisciplinary environment, I collaborated daily with scientists, engineers, commercial teams and marketing, translating emerging material technologies into products, experiences and communication that could be understood, tested and adopted in the real world.
Skills • Product Design, Prototyping, User Testing, Product Testing, Journey Mapping, Packaging Design, Client Proposals, Photography, Graphic Design, Event Design, Cross-functional Collaboration, Materials Experimentation
Tools • Adobe Suite (InDesign, Illustrator, Photoshop, After Effects, Bridge), Google Workspace, Miro
Location • London, UK
Notpla Ooho
Ooho challenged one of the most familiar everyday experiences, such as consuming drinks and gels, by replacing disposable plastic packaging with edible and home-compostable membranes. Designing for such an unconventional product meant considering not only functionality and manufacturing, but also how people would understand, transport, consume, and trust an entirely new experience.
As the lead product designer for Ooho, I worked across physical and communication touchpoints, from secondary packaging and product testing to user journeys, visual documentation, and event experiences. The role required close collaboration with scientists, engineers, marketers, and external partners to help bring the product from experimentation into real-world use.
I was part of the team behind the collaboration between Notpla and Decathlon to develop edible energy gel sachets, supporting the project from its early stages through to the Gérardmer Triathlon 2023, where the solution was introduced to athletes in a public event for the first time.
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product development and testing, graphics and marketing material
events presence, gathering user feedback, photography & videography
Notpla Innovation Lab
The Innovation Lab explored how Notpla's material technologies could be applied beyond existing products, transforming scientific innovation into commercially viable packaging solutions. Each project required balancing customer needs, manufacturing constraints and the unique properties of seaweed-based materials to identify opportunities that could realistically scale.
As the lead designer within the Innovation Lab, I helped shape new product concepts through early-stage research, prototyping and testing, working closely with scientists, engineers and commercial teams. I translated client requirements into tangible design directions, exploring new formats, user experiences and packaging systems while supporting proposals for international brands across multiple sectors (details non-disclosable).
The role demanded constant collaboration between design and science, combining experimentation with strategic thinking to bridge the gap between material innovation and real-world application.
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