Bubbl3s built an alternative to traditional air purifiers: a living system powered by microalgae that combined cleaner air with a more sustainable service model. As a very early-stage startup, the challenge was not only developing the product itself, but also helping customers, investors, and partners understand a completely new proposition.
Working directly with the founder, I contributed across product, communication, and customer experience, translating complex biotechnology into clear stories, tangible services, and approachable interactions.
Skills • Product Design, UX/UI Design, User Research, Customer Interviews, Service Design, Product Testing, Website Design, Presentation Design, Photography, Videography, Graphic Design, Client Proposals, Operations
Tools • Webflow, Adobe Suite (InDesign, Illustrator, Photoshop, After Effects, Bridge), Google Workspace, Miro, Base44
Location • Valencia, Spain
Bubbl3s Brand & Digital Experience
One of Bubbl3s' biggest challenges was communicating a technology that most people had never encountered before. The value of microalgae-based purification needed to feel credible, understandable, and desirable to very different audiences, from corporate clients to investors and end users.
I led the design of the company's digital and communication touchpoints, including the company website and the pre-launch landing page, investor decks, client proposals, marketing materials, and visual content. Through photography, video, and graphic design, I helped build a consistent narrative around the product, making its environmental impact and service model easier to understand and communicate.
Bubbl3s Product Development & Customer Insights
Being a small team, I worked closely to both the product and the people using it. Regular visits to client sites, such as Iberdrola customer service centres, provided opportunities to maintain devices, gather feedback, and understand how air quality, sustainability, and wellbeing were perceived in different environments.
These conversations informed product improvements, service refinements, and new opportunities for digital experiences. Together with the founder, I explored concepts for a companion application that would allow users to monitor environmental conditions and wellbeing indicators, generating insights that could support more informed conversations with healthcare professionals. The concept was tested through early prototypes with selected customers and external experts.
During my final months at Bubbl3s, I also contributed to the pre-launch phase of the company's next-generation air purifier, collaborating on communication strategy, product positioning, and launch preparation alongside an external industrial design studio.
